.png)
Most resellers think they made £20.
They didn’t.
That’s why most never know what they actually earn.
You buy an item for £15. You sell it for £35.
It looks like £20 profit.
That’s what most people see.
But that’s not the full picture.
Fees take a cut.
Shipping costs money.
Packaging adds up.
And then there’s something most resellers ignore completely:
Time.
Think about everything that goes into one flip:
- Sourcing the item
- Cleaning or testing
- Taking photos
- Writing the listing
- Responding to messages
- Packing and shipping
It adds up fast.
Even a simple flip can take 1–2 hours.
Now the numbers look very different.
That £20 “profit” spread across 2 hours?
You’re making around £10 per hour.
Not £20.
And most resellers never calculate this.
They track profit.
They ignore time.
That’s where the mistake happens.
Because not all profit is equal.
A £20 flip that takes 2 hours
is worse than a £10 flip that takes 20 minutes.
One pays you.
The other drains your time.
Most resellers don’t have a profit problem.
They have a visibility problem.
When you start tracking both money and time, everything changes.
You stop chasing “good deals”
and start building a system that actually pays.
The goal isn’t just profit.
It’s efficient profit.
Example:
Item sold for £50
Buy price: £20
eBay fees: £6
Shipping: £3.50
Packaging: £1
Real profit: £19.50
Without tracking these numbers, many resellers believe they made more than they actually did.
Most resellers don’t have a profit problem.
They have a visibility problem.
If you want to stop guessing and see your real numbers: